The New York Times published an article yesterday about two sisters who used social-media marketing to create the brand presence of Dannijo - an upscale jewelry store. Social media marketing sounds quite heavy when in fact it is just a bunch of tools used to make "work-of-mouth" marketing much more powerful. Now instead of just telling your best friend and sister about the hip bracelet you bought from the new store around the block, you get to post on Facebook and alert the 500 other people you haven't spoken to in years about the new store around the block.
Ah but some of you are thinking, word-of-mouth isn't powerful enough to replace the marketing and PR function of a company. Do you know how Intuit got started? Word-of-mouth marketing more than 20 years ago without any help from social media created an 18 billion dollar company.
So if you have a great product today, how do you build a business? Find some smart young person who can effectively leverage social media to help you can create the billion dollar brand of tomorrow.
Ah but some of you are thinking, word-of-mouth isn't powerful enough to replace the marketing and PR function of a company. Do you know how Intuit got started? Word-of-mouth marketing more than 20 years ago without any help from social media created an 18 billion dollar company.
So if you have a great product today, how do you build a business? Find some smart young person who can effectively leverage social media to help you can create the billion dollar brand of tomorrow.
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